Deaku Raises £480K Pre-Seed from Fuel Ventures
We closed our first external funding round. Here is what we are building with it and why Fuel Ventures backed a creator tools company in 2025.
Why Most Content Creators Use Too Many Tools (And What It Costs Them)
The average creator uses 6+ tools to manage their content workflow. We looked at what that fragmentation actually costs in time, money, and creative energy.
How AI Briefing Actually Works (And When It Gets in the Way)
AI-generated content briefs are genuinely useful — but only when they scaffold your thinking rather than replace it. A look at how Deaku's briefing engine was designed.
The Content Calendar Problem: Why Creators Keep Abandoning Theirs
Content calendars fail not because creators lack discipline, but because most calendars are built for marketing teams, not individual creators.
Multi-Platform Analytics Without the Dashboard Headache
Checking analytics across YouTube Studio, Instagram Insights, LinkedIn Analytics, and Ghost is a full-time job. Here is how to read cross-platform performance without burning 90 minutes every Monday.
Building a Second Brain for Content Ideas That Actually Captures Everything
Most idea capture systems fail because they are optimised for retrieval, not capture. The best idea inbox is the one you actually use in the moment.
Working with a VA as a Solo Creator: What to Delegate and What to Keep
Hiring a virtual assistant changes a creator's workflow dramatically — but only if you delegate the right things. A practical breakdown of what to hand off.
The Creator Economy in 2025: What's Changed and What Hasn't
Platform algorithm changes, AI content floods, and the shift from audience to community — a clear-eyed look at what is actually different for creators in 2025.
How to Write a Content Brief That's Actually Useful
Most content briefs are either too vague to guide anything or so detailed they take longer to write than the content itself. Here is what a genuinely useful brief contains.
Repurposing Content Without Making It Worse
Content repurposing is supposed to save time but often produces diluted versions of the original. Here is how to repurpose effectively — adapting to each platform rather than copy-pasting.
The Ghost Platform for Creator Newsletters: An Honest Assessment
Ghost has become the default recommendation for creator newsletters moving away from Mailchimp and Substack. Is it actually the right choice? An honest look at who Ghost works well for.
Writing for YouTube vs. Writing for a Newsletter: Two Different Skills
Video scripts and newsletter essays share some skills but differ in fundamental ways. A practical breakdown of what changes when you move between the two formats.
How to Price Your Creator Subscription: What the Data Shows
Most creators underprice their paid subscriptions by 40–60%. Here is what the conversion data actually shows about price points, tier structure, and psychological anchoring.